Rockwell Collins is a manufacturer of avionics and communications systems for corporate aircraft. In response to a general slowdown in the business aviation industry, Rockwell announced cutbacks for the items it makes for small and midsize jets. Based on this information, which of the following segmentation variables is Rockwell most likely to utilize?

a. Firmographic

b. Psychographic

c. Buying approach

d. Geographic

Option A

Explanation:

In simple words, Firmographics refers to the descriptive characteristics of businesses which can be utilized to classify different companies into relevant sections of the market. We identify companies, pseudo-profits, and government bodies. Basically, firmographics are something that surveys are for individuals to companies and organisations.

Firmographic factors enable companies to deem in specifics the characteristics of organisational behaviour, for example in a specific industry. It is beneficial where their is no substantial difference among operational variables, buying strategy, contextual factors and consumer personal attributes.