Managers at the littlefield corporation are engaged in a complex process of revising their organization's mission and goals and developing corporate strategy, marketing objectives, marketing strategy, and, eventually, a marketing plan. this process is called:

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Madilyn Underwood

Business

15 March, 06:51

Managers at the littlefield corporation are engaged in a complex process of revising their organization's mission and goals and developing corporate strategy, marketing objectives, marketing strategy, and, eventually, a marketing plan. this process is called:

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Gael Schultz · Answer 1

Marketing planning.

Marketing planning should be part of the overall business plan and focuses on the advertising and marketing efforts the company will take on that year.