Alec Wharton has formed a business that sells carved gourmet coconuts. He has hired five employees. The most senior is Miranda, who manages the carving process. Jenna is the newest employee. She collects the coconuts. Raven takes calls from unhappy customers. David tosses finished coconuts into the sea, sending them to the wholesaler. Jess sends smoke signals to the wholesaler extolling the virtues of the latest production run of nuts that are drifting across the bay. Which of the following functions in the value chain is Raven performing? a. Inbound logistics b. Operations c. Outbound logistics d. Service Save

Question

Jane Erickson

Business

12 August, 14:05

Alec Wharton has formed a business that sells carved gourmet coconuts. He has hired five employees. The most senior is Miranda, who manages the carving process. Jenna is the newest employee. She collects the coconuts. Raven takes calls from unhappy customers. David tosses finished coconuts into the sea, sending them to the wholesaler. Jess sends smoke signals to the wholesaler extolling the virtues of the latest production run of nuts that are drifting across the bay. Which of the following functions in the value chain is Raven performing? a. Inbound logistics b. Operations c. Outbound logistics d. Service Save

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Answers (1)

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Hill · Answer 1

d. Service

Explanation:

Raven is not working with the product nor the production process (in this case, the cooking of coconuts) Therefore, it is a service by that definition.

Also, Raven is engaged in how to provide comfort with the customer. That is, fix their issues to convert into a happy customer or at least, not dissatisfy. Also, this relates even more to a service than logistics or operations.