Mira is shopping for office supplies. she selects the items she needs, but she does not recognize any of the brands of file folders, paper clips, or envelopes. this is an example of brand

In the given scenario above, Mira’s action towards the brand is an example of brand non-recognition. The brand non-recognition is where consumers were not able to identify or recognize the brand of the product of which Mira demonstrates in the scenario above.