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5 April, 20:44

The three basic ideas included in the definition of the marketing concept are: customer satisfaction, a total company effort, and sales as an objective.

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  1. 5 April, 21:01
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    That statement is false. three basic ideas included in the definition of the marketing concept are:

    - Customer satisfaction

    - Total company effort

    - Sales and Profit as objective

    Eventually, the main objective of all type business is to obtain as much profit as possible. Huge sales don't necessarily result in a huge profit.
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