Your company makes skiing equipment and apparel. You recently launched a number of new features and capabilities on your website that are aimed at the active skier target market. One of the most popular features is the one that sends an alert to skiers when forecasted weather conditions are most favorable for skiing. There are also alerts that contain information about how crowded different skiing venues are daily. Which of the following e-marketing capabilities are you directing your head of marketing to base the strategy on? a) Right-time marketingb) Interactive marketingc) Global reachd) Integrated marketinge) Personalization
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