The act of dividing a market into segments of customers is referred to as

A. market segregation.

B. target marketing.

C. market segmentation.

D. demand marketing.

C

Explanation:

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.