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27 September, 21:55

When Hakim asked Mary where she wanted to go for lunch, she said Chili's because she went there at least once a week and always liked it. Mary conducted an internal search for information.

a) true

b) false

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  1. 27 September, 22:18
    0
    Answer: True

    Explanation:

    An internal search involves a consumer making purchase decision based on reflecting on previous experience they have with the service/product of a brand. An internal search, is a very strong influencer of consumer purchase behavior.

    Mary recalled her personal experience with Chili's restaurant when making a decision on where to get her lunch.
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