A_ defines how the marketing group will use its resources to support the

company's goals for growth and earnings.

A marketing strategy defines how the marketing group will use its resources to support the company's goals for growth and earnings.

Explanation:

A marketing strategy can be defined as how the marketing group will use its resources to support the company's goals for growth and earnings. In the general sense, a marketing strategy is a company's overall plan on how it will achieve it's goals. The specific goals are usually on how to effectively reach the consumers and convert them into loyal customers. A marketing strategy usually consists of the following major aspects, including; the key message, target audience demographics, and the company's value proposition. Marketing strategies should consider targets in the long-term thus should be very broad and specific to organization overall needs.

A marketing strategy that has been keenly created should seek to promote the company's value proposition. A company's value proposition tends to outline the company's competitive advantage over rival companies. Thus when the strategy involves strategies that focus more on the company's strength, there is a higher chance of success in gaining more customers over business rivals.