Beverage marketers have realized for decades that packaging plays a major role in how beverages are perceived. in fact, studies indicate that consumers cannot even identify their "favorite" brand of beer without the package/label. this sort of association is created because of consumers'

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Giana Middleton

Business

10 November, 15:59

Beverage marketers have realized for decades that packaging plays a major role in how beverages are perceived. in fact, studies indicate that consumers cannot even identify their "favorite" brand of beer without the package/label. this sort of association is created because of consumers'

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Moochie · Answer 1

This sort of association is created because of consumers' expectation.

They are expecting a beverage to have an attractive packaging which will make them remember that particular product more easily. They are also expecting to know a certain taste of that beverage immediately when they see the packaging - you know what Coca Cola tastes like even if you are not drinking it at the moment.