Which of the following is the process of assessing the firm's internal and external environments?

A. Business portfolio analysis

B. Market growth rate analysis

C. Situation analysis

D. Sustainability analysis

E. Product development analysis

C.

Explanation:

A situation analysis defines where you are today, in terms of your product, market, customer and competition.

The systematic collection and study of past and present data to identify trends, forces, and conditions with the potential to influence the performance of the business and the choice of appropriate strategies. The situation analysis is the foundation of the strategic planning process. The situation analysis includes an examination of both the internal factors (to identify strenghts and weaknesses) and external factors (to identify opportunities and threats). It is often referred to by the acronym SWOT.