The job performed by brand managers: focuses more on the pricing and promotion of established goods than on the development of new products. is likely to become less important in firms that utilize the Internet. involves broad responsibilities for the marketing of a specific brand or product line. is mainly concerned with the promotion of the entire product mix of their firm.

Question

Ashlee Salinas

Business

2 April, 07:04

The job performed by brand managers: focuses more on the pricing and promotion of established goods than on the development of new products. is likely to become less important in firms that utilize the Internet. involves broad responsibilities for the marketing of a specific brand or product line. is mainly concerned with the promotion of the entire product mix of their firm.

+5

Answers (1)

Know the Answer?

Aileen · Answer 1

Involves broad responsibilities for the marketing of a specific brand or product line

Explanation:

For companies seeking to make their brands or product line a household name, such would usually make use of the service of a brand manager, whose duty is to market the company's brand or product line through his or her wealth of experience.

As a brand manager, he would device a means or strategy to marketing a company' s brand for a targeted market. There is also the duty of displaying brand integrity in respect of the company's marketing strategies and may as well manage a number of products on behalf of the company.