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14 February, 17:27

If the quality differences of similar products are mostly imperceptible to the average consumer's eyes, which of the following will most likely play a major role in influencing the decisions of purchasers?

A. price of competing products

B. size of competing products

C. purchaser's opportunity cost

D. geographic origin of products

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  1. 14 February, 17:40
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    Answer: Option A

    Explanation: If the qualities of two products that can be used in place of one another are very similar then they will be considered as perfect substitutes.

    In case of perfect substitutes, if the price of good X rises then the demand for it substitute Y also rises. Hence the main factors affecting the demand will be the price as it will be the only factor that could influence the utility satisfaction of the consumer apart from the quality.

    Hence, the correct option is A.
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