A firm releases a new technology only to have a competitor implement a similar technology with more features and value to the consumer. This would be which type of risk?

Question

Eileen Hancock

Business

3 November, 18:52

A firm releases a new technology only to have a competitor implement a similar technology with more features and value to the consumer. This would be which type of risk?

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Answers (1)

Know the Answer?

Chaya Sawyer · Answer 1

B. Awakening a sleeping giant

Explanation:

Based on the information provided within the question it can be said that the type of risk that is being displayed would be awakening a sleeping giant. This refers to pushing a competitor to react, and whose reactions may be so powerful that it completely overtakes your company and you will have no way of preventing it once it starts. Which is the risk that the firm in this scenario is doing by provoking a competitor to introduce better technology into the market.