When samantha went into the furniture store to buy a new sleeper sofa, she thought the prices quoted by the salesperson were too high, so she prepared to leave. as she neared the door, the salesperson asked if she would be interested in buying the sofa if the price was $150 lower. samantha returned to the store, purchased the sofa, and felt like she had gotten a good deal. the furniture store uses:?

Question

Cameron Mayer

Business

5 January, 09:40

When samantha went into the furniture store to buy a new sleeper sofa, she thought the prices quoted by the salesperson were too high, so she prepared to leave. as she neared the door, the salesperson asked if she would be interested in buying the sofa if the price was $150 lower. samantha returned to the store, purchased the sofa, and felt like she had gotten a good deal. the furniture store uses:?

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Virginia Russo · Answer 1

Answer: discount pricing strategy

The furniture store used the discount pricing strategy to encourage Samantha to purchase the sofa. Doing this, the store made her feel that she had had a good deal. Discount pricing strategy is lowering the price of the product to encourage sales. It is a strategy advising that the product is only available at a discount price for a short time.