Which of the following is an example of institutional advertising?

A.

"This will be the best hand cream you have ever tried."

B.

"Our products consistently rank #1 in safety tests."

C.

"This grass seed is guaranteed to grow faster, greener, and stronger."

D.

"Compared to competing brands, this model has an average of 15% more power."

D.

"Compared to competing brands, this model has an average of 15% more power."

B

Explanation:

Institutional advertising is when your trying to promote a company and not just a product. In example A it is promoting a hand cream. In example C it is promoting a grass seed. and in example D is is promoting the model with more power. Although in example B it gives out the key word Our products meaning that it is talking about the company's products / company. Thus based on the definition it is B.