Identify the situation associated with the greatest amount of innovativeness risk. Moderate changes in operations/marketing and major changes in consumer use behavior Major changes in both operations/marketing and consumer use behavior Major changes in consumer use behavior and moderate changes in operations/marketing No change in operations/marketing and major changes in consumer use behavior

Question

Kiersten Vance

Business

15 April, 09:56

Identify the situation associated with the greatest amount of innovativeness risk. Moderate changes in operations/marketing and major changes in consumer use behavior Major changes in both operations/marketing and consumer use behavior Major changes in consumer use behavior and moderate changes in operations/marketing No change in operations/marketing and major changes in consumer use behavior

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Answers (1)

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Lainey Murillo · Answer 1

The correct answer is the option B: Major changes in both operations/marketing and consumer use behavior.

Explanation:

To begin with, the innovativeness risk tends to push down the businesses' owners in situation where they do not know the impact that the innovation might cause to the company and therefore they struggle with making the right decision and the risk of the innovation increases due to the unsafety of the operation.

To continue, the most common cases where the innovativeness risk is greater is where major changes are made in the most of the areas. Therefore that if the manager decides to do major changes in both operations/marketing and consumer use behavior then the risk of the innovation will expand and the effects will be less known or expected for the ones who make the decisions.