Which of the following is NOT true of competitive advertising?
a. Firms use competitive or brand advertising when a product enters the growth phase of the product life cycle.
b. The goal of competitive advertising is to influence demand for a specific brand.
c. Promotion becomes more informative and appeals less to emotions during competitive advertising phase.
d. Emphasis on branding begins during competitive advertising phase.
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Home » Business » Which of the following is NOT true of competitive advertising? a. Firms use competitive or brand advertising when a product enters the growth phase of the product life cycle. b.