When a firm incorporates more stages of the value chain and those stages bring the firm closer to the final customer, what is it engaging in? A. Value chain B. Forward vertical integration C. Backward vertical integration D. Corporate strategy E. Vertical integration
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Home » Business » When a firm incorporates more stages of the value chain and those stages bring the firm closer to the final customer, what is it engaging in? A. Value chain B. Forward vertical integration C. Backward vertical integration D. Corporate strategy E.