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10 November, 09:34

Gaming Inc. is a popular video game console manufacturer with almost 150 video games to its credit. It has recently launched a special line of adventure video games based on a popular movie character exclusively for its young customers in the age group 5-12. In this scenario, which of the following market segmentation approaches is Gaming Inc. using?

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  1. 10 November, 09:58
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    Niche Marketing

    Explanation:

    Niche marketing is a form of marketing/advertising strategy whereby the producer or organization focuses on a particular group or type of target market. It is a marketing strategy that involves focusing on a small segment of a larger market. It is aimed at solving the needs of a unique target market. In this case, the target market is kids or young customers belonging to the age group of between 5 - 12 years of age.
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