When Kendra's manager asked the team to come up with new ideas for attracting people to their trade show booth, Kendra suggested installing a video game in the booth. Which part of the rational decision making process does Kendra's idea exemplify?

Implement the solution.

Identify the problem.

Evaluate alternatives.

Think up alternative solutions.

Answer: The correct answer is "Think up alternative solutions.".

Explanation: When Kendra's manager asked the team to come up with new ideas for attracting people to their trade show booth and Kendra suggested installing a video game in the booth, Kendra was on the side of thinking about alternative solutions to the rational decision-making process.

Implement the solution - This would be the last step, when solutions were already thought and evaluated, they should be implemented. Therefore it does not exemplify Kendra's idea.

Identify the problem. - The problem is already identified, it is like attracting people to the stand. It does not exemplify Kendra's idea.

Evaluate alternatives. - After thinking of many alternative solutions, each one must be evaluated to choose the most convenient one. It is the next step they meet. It does not exemplify Kendra's idea.