g Think of some of your favorite brands. Choose one brand that advertises in a way that provides factual information to consumers. Choose another which advertises in a way that provides no apparent informational content. Do you think both forms of advertising are nonetheless valuable to consumers? Explain.

A brand that offers factual information to the consumer is Google, when analyzing the advertising service sold by the company, called Google Adsense, we see that this is a type of service used by companies that want to be highlighted in their advertisements when served by search sites like Google, this is a type of service that attracts many consumers because it is measurable, that is, it is possible for the customer to have factual knowledge of the profit that their advertising served to Google generates, by quantifying the clicks and ad views.

A brand that advertises in a way that does not provide apparent informative content, is Coca-Cola, which provides information about its main product (soft drink) using non-factual, but emotional elements, such as a brand advertisement for the company. television showing a happy and reunited family drinking coke. So this is a brand that does not use information that could lead the consumer to rethink about the real facts of the product, such as a sugar-rich soft drink that cannot do health so well when consumed in the long run.

But the two forms of advertising are valuable to consumers, the important thing is that the brand develops a marketing that is specifically aimed at the product and the effects that it can cause on the consumer, the important thing is that the strategy is directed to the target audience and the nature of the product or service to be successful and achieve the intended effect.