he Bread Company promotes its brand in new international markets by providing rights to local bakeries and bistros to use its recipes and brand name. In this case, The Bread Company's market-entry strategy is referred to a

Question

Leandro Marquez

Business

25 December, 23:33

he Bread Company promotes its brand in new international markets by providing rights to local bakeries and bistros to use its recipes and brand name. In this case, The Bread Company's market-entry strategy is referred to a

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Natalia Mckenzie · Answer 1

The correct answer is letter "A": licensing.

Explanation:

Licensing refers to providing an individual or organization the rights for the use of trademarks or patents under certain parameters. The individual or company requesting the proprietary rights becomes the licensee and the firm granting them is called the licensor.

The license sets the region where the license will be valid, the duration the license will be valid for if the license will give exclusive use of the trademarks, and the fees or royalties the licensor will charge for the use of its brand name and products.