Which of the following is a disadvantage of using MPR? Group of answer choices

a. It does not contribute to a company's ROI.

b. It lacks credibility.

c. It fails to support advertising programs.

d. It does not guarantee media time and space.

d. It does not guarantee media time and space.

Explanation:

MPR (Marketing public relations):

The is the combination of marketing and public relation to generate awareness and positive responses to products, services and businesses. Marketing public relation has come into existence due to the increased saturation of markets and the difficulties it creates in reaching out to the customers. The traditional forms of marketing are yielding lower and lower returns, thereby requiring companies to use more innovative methods of reaching potential customers.

Below are some of the Advantages of Marketing public relations:

1. Marketing public relation Planning and Management

2. Media Relations

3. Producing Publicity

4. Producing Publications

5. Corporate Communications

6. Lobbying

7. Crisis Management

8. Research and Analysis

9. Marketing Public Relations Audience

10. Implementing Marketing Public Relations

Some of the disadvantages includes:

1) No standard effectiveness measures

2) Lack of control over the media

3) Difficult to tie in slogans and other advertising devices

4) Media time and space are not guaranteed