The term securing the cooperation of channel members suggests that: a. Once the channel has been well designed, channel member cooperation will follow as a matter of course. b. The selection of good channel members in the first place assures a high degree of cooperation. c. Administrative actions by the channel manager are necessary to develop channel member cooperation. d. The channel manager must avoid conflict at all cost. e. The channel manager must attempt to gain total control of the channel.

Question

Rivera

Business

21 February, 09:52

The term securing the cooperation of channel members suggests that: a. Once the channel has been well designed, channel member cooperation will follow as a matter of course. b. The selection of good channel members in the first place assures a high degree of cooperation. c. Administrative actions by the channel manager are necessary to develop channel member cooperation. d. The channel manager must avoid conflict at all cost. e. The channel manager must attempt to gain total control of the channel.

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Answers (1)

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Aleah Cameron · Answer 1

Answer: the correct answer is c. Administrative actions by the channel manager are necessary to develop channel member cooperation.

Explanation:

Channel members are those people or individuals who are involved in the buying and selling of goods and services in the market. There are three types of channel members. They are: Agents. Wholesaler. Retailer.