which component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers

Geocentric approach

Explanation:

Geocentric approach marketing is generally used to enhance the desirability of products among potential buyers. geocentric approach marketing is a sort of worldwide advertising wherein organisations attempt to spread out the aspects of their items or administrations among various nations. It happens when a business chooses to widen its activities and spotlight on deals outside of its nation of origin. The whole strategy is implemented to gain more customers.