After identifying various market segments that her company could pursue, Lisa evaluated each segment's attractiveness based on size, income, and accessibility. Lisa was involved in: a) diversification.

b) market penetration estimation.

c) situation analysis.

d) target marketing.

Question

Nathalie Sherman

Business

4 January, 13:41

After identifying various market segments that her company could pursue, Lisa evaluated each segment's attractiveness based on size, income, and accessibility. Lisa was involved in: a) diversification.

b) market penetration estimation.

c) situation analysis.

d) target marketing.

+3

Answers (1)

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Ruben Herman · Answer 1

D.

Explanation:

Target market is a business term meaning the market segment to which a particular good or service is marketed. It is mainly defined by age, gender, geography, socio-economic grouping, or any other combination of demographics.

Target market is defined in terms of:

-Demographic segmentation

-Geographic segmentation

-Psychographic segmentation

-Behavioural segmentation

After identifying various market segments that her company could pursue, Lisa evaluated each segment's attractiveness based on size, income, and accessibility. Lisa was involved in: a) diversification.b) market penetration estimation.c) situation analysis.d) target marketing.

After identifying various market segments that her company could pursue, Lisa evaluated each segment's attractiveness based on size, income, and accessibility. Lisa was involved in: a) diversification.

b) market penetration estimation.

c) situation analysis.

d) target marketing.