After identifying various market segments that her company could pursue, Lisa evaluated each segment's attractiveness based on size, income, and accessibility. Lisa was involved in: a) diversification.

b) market penetration estimation.

c) situation analysis.

d) target marketing.

D.

Explanation:

Target market is a business term meaning the market segment to which a particular good or service is marketed. It is mainly defined by age, gender, geography, socio-economic grouping, or any other combination of demographics.

Target market is defined in terms of:

-Demographic segmentation

-Geographic segmentation

-Psychographic segmentation

-Behavioural segmentation