Product placement is a form of advertising that strategically locates products or product promotions within entertainment media to reach the product's target market (s).

Question

Ann Mcfarland

Business

5 April, 23:01

Product placement is a form of advertising that strategically locates products or product promotions within entertainment media to reach the product's target market (s).

+2

Answers (1)

Know the Answer?

Keyla Hopkins · Answer 1

The statement is true.

Explanation:

Product placement is a strategy that uses mass electronic media, such as television, you tube and social media video ads that can reach a vast amount of people to market their product.

The specialty of this this strategy is that it embeds the brand into another / separate work, such as a drama, movie, a music video etc.

This is a great way to grab the attention of the fans/viewers of such entertainment material and this gives the band a certain degree of "approval" from those celebrities who perform in such entertaining events (if the brand is included in a movie or a song).