Horizontal scope refers to the Multiple Choice 0 O range of activities that the firm performs internally. 0 O range of product and service segments that a firm can serve within its focal market, 0 extent to which a firm engages in the various activities from initial activities all the way to after-sales activities. 0 O decision to outsource or insource certain processes of a company. 0 extent to which strategic alliances and partnerships are used.
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