Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry?

Pepsi got into the Indian market market space on time after Coco-cola introduced their product and left. Pepsi came and accumulated alot of market shares which is an advantage for them for early timing and entry. Pepsi get an early entry while the market is developing and grew with the development of the market, thereby accumulating a lot of market shares. and that is an advantage of early entry.

Coca-Cola came back to Indian market space after 15 years, at that time, Coca-Cola would not take market share away from Pepsi companies because the beverage market was growing consistency from year to year with the early birds in the market space. This is disadvantage of Coca-Cola.