Service Corp. International provides customer service support for a variety of industries. Their brand name is well known, and as a service firm, it does not have to protect any proprietary technology. What mode of entry is most suitable for service companies like Service Corp. International where its main asset is its brand name

Question

Owen Barnes

Business

5 September, 12:14

Service Corp. International provides customer service support for a variety of industries. Their brand name is well known, and as a service firm, it does not have to protect any proprietary technology. What mode of entry is most suitable for service companies like Service Corp. International where its main asset is its brand name

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Answers (1)

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Samantha Cannon · Answer 1

franchising

Explanation:

The most commonly used entry mode for international expansion is franchising. It allows a fixed fee to license business practices and return its name, goodwill, technical information or royalties. In the case presented, Service Corp has a big brand name and is looking for international expansion. So, it should adopt a franchising system.