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22 April, 07:06

Chenault was a celebrity at American Express and is known for transforming the lives of many of his employees. Based on this perception, which influence tactic could Chenault most successfully use?

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  1. 22 April, 08:59
    Inspirational Appeal


    Inspirational Appeal happens when the traditional transition leader uses motivation mostly in downward fashion to affect maximum performance in a group.

    The leader ultimately ties the intended action or result to a set of principles and beliefs which the group honors. This panders to emotions, which are a primary motivating driver.

    An instance is when a new leader shares their ambition for future success and not only receives assistance by doing so, but also sparks passion for significant change.

    Motivation and inspiration often involves behavior modelling and example setting for someone else to pursue.
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