Curzon International is a hospitality chain that has a wide range of hotels and motels. The company provides luxurious and outstanding service to its customers. The amenities given by the company are highly expensive; hence, it holds a very small share in the hospitality industry. The managers are not ready to forgo their dedication to providing great service to increase their market share. This shows that the company is based on the noble purpose of a. heroism b. discovery c. excellence d. altruism
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