A major airline sells an aggressively low priced ticket compared to a new low-fare airline, which is trying to enter the market. The airline may be accused of engaging in the unethical practice of A. predatory pricing. B. price fixing. C. leader pricing. D. price skimming. E. deceptive reference prices.

Question

Janessa Morales

Business

28 March, 19:30

A major airline sells an aggressively low priced ticket compared to a new low-fare airline, which is trying to enter the market. The airline may be accused of engaging in the unethical practice of A. predatory pricing. B. price fixing. C. leader pricing. D. price skimming. E. deceptive reference prices.

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Answers (2)

Know the Answer?

Briana Holmes · Answer 1

The correct option is is A, predatory pricing

Explanation:

Predatory pricing is an illegal approach to pricing where a firm fixes a very low price in order to send competitors out of business.

This is very applicable to a firm that has economies of scale where its cost per unit reduces as more and more units are produced, making it possible to undercut competitors without feeling much impact in profitability.

This approach is against the anti-trust law as it paves for a monopoly market, where only one firm operating in the market determines the price which is not likely to be favorable to consumers

Brennen Hood · Answer 2

Answer: Predatory pricing (A)

Explanation:

Predatory pricing, also called undercutting, is a pricing strategy whereby a company prices a good or service low in order to have new customers, create barriers to entry and drive intending competitors out of the market.

When the potential or current competitors cannot maintain lower or equal prices without running a loss, they leave the market which makes the predatory merchant have fewer competitors to contend with. Predatory pricing is illegal under certain laws.