Malaya Ramirez is organizing marketing research in Central American countries for a large American corporation that is interested in expanding its market. The survey Malaya is using was written in English and then translated into Spanish for use by Spanish-speaking respondents. Which of the following is it most important for Malaya do before administering this questionnaire to a sample of the market?

A) make sure that the survey includes both open-ended and closed-ended questions

B) decide whether to focus on primary or secondary data

C) determine which type of research instrument to use

D) have the questionnaire translated back into English to check for accuracy

E) determine whether to focus on descriptive or causal objectives

Question

Chaz Avery

Business

19 September, 22:29

Malaya Ramirez is organizing marketing research in Central American countries for a large American corporation that is interested in expanding its market. The survey Malaya is using was written in English and then translated into Spanish for use by Spanish-speaking respondents. Which of the following is it most important for Malaya do before administering this questionnaire to a sample of the market?

A) make sure that the survey includes both open-ended and closed-ended questions

B) decide whether to focus on primary or secondary data

C) determine which type of research instrument to use

D) have the questionnaire translated back into English to check for accuracy

E) determine whether to focus on descriptive or causal objectives

+3

Answers (1)

Know the Answer?

Grant Schmidt · Answer 1

The correct answer is letter "D": have the questionnaire translated back into English to check for accuracy.

Explanation:

Translating is the activity by which the message given in a language is provided written in a different language. However, all languages are not the same and during the translation, meaning can be lost. Besides, specific terminology could make the translation difficult for the translator.

Thus, for accuracy purposes Malaya Ramirez should have the English-Spanish translation checked, making it be translated back into English.