Ask Question
18 February, 07:44

Alonzo, the marketing director for a major retailer, prepared a unified message for the new promotional campaign. after several months, he noticed an increase in sales but realized he needed to compare the increase in sales against the cost of the campaign. alonzo is

+1
Answers (1)
  1. 18 February, 07:56
    0
    The goal of the campaign or promotion is to build awareness and inform consumers about a company and its product offerings

    In order to see if there is still increase in the sale compared with the money spent of campaign, Alonzo is evaluating the effectiveness of the plan. The evaluation of effectiveness is one of the 6 steps of the promotional campaign.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “Alonzo, the marketing director for a major retailer, prepared a unified message for the new promotional campaign. after several months, he ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers