Everything that consumers evaluate when deciding whether to buy a good or service is called the

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Luna Orr

Business

19 May, 10:46

Everything that consumers evaluate when deciding whether to buy a good or service is called the

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Joselyn · Answer 1

Everything that consumers evaluate when deciding whether to buy a good or service is called the total product offer. Before making a decision to buy a product, a consumer will evaluate everything about the product from a need to a want, price, design, benefits you know it. When they have finished evaluating it, they make a decision whether or not they want to purchase the product or service.