Sales of bottled water have increased significantly over the last 10 years. This has mainly been due to trends towards healthier lifestyles. In what ways could a trend toward healthy lifestyles benefit the Ooho?

(err ... this is entrepreneurship but that isn't really a subject ...)

With a trend towards healthier lifestyles, I believe that the sales of Ooho bottles will significantly increase in the coming 5-10 years.

Explanation:

With a rise in healthier lifestyles people are looking to make better choices that are not only better for them but also for the environment. For example, free range milk, vegan diets, buying locally sourced organic products are all indicators of how people are becoming more aware of the environment and what goes into their bodies.

Plastic is one pollutant that is is difficult to recycle and is gradually destroyed marine life. Instead of using plastic, Ooho is an algae-based capsule that safely stores water and can be consumed as well.

This results in zero wastage, minimum damage to the environment and no plastic pollutants. If the trend towards a healthier lifestyle continues, we can expect sales of Ooho to skyrocket.