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6 March, 03:06

The following situation would likely work well. A situation in which marketing is publicizing a company's ability to provide a large variety of products very quickly; simultaneously, distribution is targeting the lowest cost means of transportation. True or false?

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  1. 6 March, 03:26
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    False.

    Explanation:

    The company is by publicising its ability to provide large variety of products to consumers, emphasising on quick transportation as a major activity that will provide customer satisfaction. Quick and simultaneous delivery implies higher cost.

    Customers will expect these standards to be met, and when sales go up more transportation activities will take place.

    This marketing strategy is aimed at increasing transportation cost and not reducing it.
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