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17 December, 09:00

Though advertising experts wish it were true, there is not always a direct link between a particular marketing communication and

Select one:

a. the level of noise in the IMC channel.

b. enhanced decoding processes.

c. the reach/frequency ratio.

d. supply chain effectiveness.

e. a consumer's purchase.

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Answers (1)
  1. 17 December, 10:35
    0
    The correct answer is the option D: supply chain effectiveness.

    Explanation:

    To begin with, inside the marketing mix in the field of business the communication strategy tends to be the one that focuses directly in the message given to the target audience selected, it also seeks the way of impacting in the perception of the consumers in order to them to understand the message and therefore to make a purchase right ahead. That is why, the advertising experts wish that there were a direct link between a particular marketing communication and the effectiveness of the supply chain in order to establish a better service to deliver to the consumers and say that in the message, but there is not because the communication strategy looks forward to the audience.
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