Which type of consumer decision-making process will most likely result in an impulse buy?

Limited problem-solving is a decision-making process used by consumers when they make impulsive purchase, or one that is unplanned. When using this process, the customer has no motivation to seek out additional information about alternative products or make aggressive evaluations in comparison. Instead, they come to the decision to make the purchase using basic and simple rules. Questions that are answered with the purchase of that product are based on a simple need or want.