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25 September, 13:08

Which of the following defines market research?

A: The process of collecting, storing, and retrieving data in electronic files.

B: The process of dividing a market into categories of of customer types.

C: The process of fixing, adapting, and communicating the nature of the product itself.

D: The study of consumer needs and wants, and the ways in which sellers can best meet them.

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Answers (2)
  1. 25 September, 13:12
    0
    D. The study of consumer needs and wants, and the ways in which sellers can meet them.
  2. 25 September, 13:17
    0
    I would say D could be the best answer.
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