When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the cola dropouts." The purpose of this advertising campaign was most likely to: retain loyal customers act as reminder advertising move the cola into the maturity stage of its product life cycle get customers to try the new product support a mass marketing strategy

Question

Keyon Coleman

Business

21 August, 21:22

When Canada Dry first introduced Wink soda in the 1960s, it used the slogan, "Join the cola dropouts." The purpose of this advertising campaign was most likely to: retain loyal customers act as reminder advertising move the cola into the maturity stage of its product life cycle get customers to try the new product support a mass marketing strategy

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Julianna Fuentes · Answer 1

The purpose of this advertising campaign was most likely to get customers to try the new product.

Explanation:

Since Wink soda was a new product of Canada Dry, it needed a catchy slogan to create awareness and invite customers to try out the product.

The slogan "Join the cola dropouts", was one that told customers that Wink soda was something different from cola, and should be given a try.