Which type of organizational purchase situation is characterized by high purchase importance and complexity, a large and evolving decision-making unit that includes the top of the organization, a long time to decision, extensive information search and analysis techniques, and a dominant strategic focus?

Question

Marilyn Owens

Business

10 August, 13:33

Which type of organizational purchase situation is characterized by high purchase importance and complexity, a large and evolving decision-making unit that includes the top of the organization, a long time to decision, extensive information search and analysis techniques, and a dominant strategic focus?

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Answers (1)

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Caroline Howell · Answer 1

New Task

Explanation:

The new task is a company purchasing scenario where the purchaser initially buys a products or services for the first time with no testing experience.

An comprehensive search is performed to assess alternatives, however. The higher the price or risk concerned, the more decision-making participants ' knowledge is required.

For instance, an organization that purchases raw resources for the first time to produce devices.