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31 October, 08:15

An effective way to begin defining the purpose of a marketing plan, is to make a list of all the information needed to prepare the marketing plan

A. True

B. False

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  1. 31 October, 08:22
    0
    Answer:A. True

    Explanation:There can't be marketing plan without available information at hand. Marketing plan is essential for new product that needs introduction to existing market.

    Information about the market; about the competitors; targeted group of consumers e. t. c. marketing plan will be based on the information acquired on all these and more.
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