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14 April, 09:10

The Android open source operating system places its little green android icon on a variety of other manufacturers' products, like cell phones, tablets, and games. Which branding strategy is Android using to build its brand?

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  1. 14 April, 09:25
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    Answer: component branding strategy

    Explanation:

    Component branding strategy means creating a brand for a product component in order to denote better performance or high quality of the product.

    The Android open source operating system places its little green android icon on a variety of other manufacturers' products, like cell phones, tablets, and games is a way of

    adding more value to the company and

    making the product standout and superior when compared to its competitors.
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