True Rest spa offers a unique experience of relaxation for "stressed-out moms." Choose the most effective example of the spa's value proposition being adjusted to match the positioning target market. True Rest advertises in business magazines, charges top dollar, and is located next to an office park. True Rest is located in an industrial park and it provides services that last from 60 minutes to three hours, and they also sponsor a local aviator club. PreviousNext

Question

Eliezer Murillo

Business

7 August, 18:58

True Rest spa offers a unique experience of relaxation for "stressed-out moms." Choose the most effective example of the spa's value proposition being adjusted to match the positioning target market. True Rest advertises in business magazines, charges top dollar, and is located next to an office park. True Rest is located in an industrial park and it provides services that last from 60 minutes to three hours, and they also sponsor a local aviator club. PreviousNext

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Malcolm Trujillo · Answer 1

True Rest spa offers a unique experience of relaxation for "stressed-out moms". Choose the most effective example of the spa's value proposition being adjusted to match the positioning target market.

a. True Rest advertises in business magazines, charges top dollar, and is located next to an office park.

b. True Rest is located on the same street as three schools, has "soccer mom" specials, and a half-hour session $15 cheaper than its nearest competitor.

c. True Rest is located in an industrial park and it provides services that last from 60minutes to three hours, and they also sponsor a local aviator club.

The correct answer is option B

Explanation:

The True Rest should be located on the same street as three schools, for soccer moms specials called stressed-out moms so as to enable them play soccer. it must be cheaper in price like half - hour session of $15 than their neasrest competitors around the area.