Before introducing the new software, Star Software Inc., conducted benchmark activities to assess how popular the product would be in the marketplace. Which stage of the strategic management process is being used in this situation?

A. implement the strategy

B. maintain strategic control

C. assess the current reality

D. establish the vision

Question

Evelyn Marks

Business

9 October, 13:44

Before introducing the new software, Star Software Inc., conducted benchmark activities to assess how popular the product would be in the marketplace. Which stage of the strategic management process is being used in this situation?

A. implement the strategy

B. maintain strategic control

C. assess the current reality

D. establish the vision

+4

Answers (1)

Know the Answer?

Micaela Dudley · Answer 1

Answer: C. Access the current reality

Explanation:Accessing the current reality of a market or product involves conducting certain benchmark activities in other to access or identify the challenges which may hinder the product or market from reaching the intended height. Current reality assessment is a fundamental step in making a product launch as a good reality assessment will pave the way to making success and generating the company's projected revenue from the product. It is an important aspect of the strategic management process as it projects the popularity of the intended product.