Which form of organizational buyer exchange involves single transactions, is short lived, involves few

involvements by the buyer and seller in the relationship, and involves low loyalty?

A. relational

B. transactional

C. procurement

D. transient E. temporary

The correct answer is the option B: transactional.

Explanation:

In transactional buying operations the main characteristics focuses in the relationship of the parties, those characteristics are: the one time agreement that does not ensure the fact of purchasing between them later in the future; also a short time process of purchasing where the both parties fulfil the expected deal quickly; and finally the products bought are not so important to allogate a huge investment plan and money. Therefore that it also involves low loyalty due to the fact that no greater amount of money is being exposed from the buyer or either a huge amount of goods from the seller.