If your company's product is dry soup mixes and canned soups, would a multidomestic strategy, a transnational strategy, or a global strategy seem to be more advisable? Multiple Choice transnational strategy since processed food companies compete in two or more countries simultaneously multidomestic strategy since customer needs and preferences vary greatly in the soup industry A transnational approach is appropriate. Country-to-country customization to accommodate differences in taste preferences is necessary. multidomestic as local market conditions preclude a uniform, coordinated worldwide strategic approach global strategy since local managers need little latitude in decision-making

Question

Emerson Griffin

Business

22 October, 10:15

If your company's product is dry soup mixes and canned soups, would a multidomestic strategy, a transnational strategy, or a global strategy seem to be more advisable? Multiple Choice transnational strategy since processed food companies compete in two or more countries simultaneously multidomestic strategy since customer needs and preferences vary greatly in the soup industry A transnational approach is appropriate. Country-to-country customization to accommodate differences in taste preferences is necessary. multidomestic as local market conditions preclude a uniform, coordinated worldwide strategic approach global strategy since local managers need little latitude in decision-making

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Jonathan Houston · Answer 1

A transnational approach is appropriate. Country-to-country customization to accommodate differences in taste preferences is necessary.

Explanation:

When selling a product in the international market place between different countries or communities, three approaches can be used.

The transnational, multidomestic and the global strategy.

Global strategy is when a product is not modified but rather same product and service is sold to different countries.

Transnational approach involves modification of the product to meet a countrie's peculiar needs. It is more personalised.

In this scenario the transnational approach is better because not everyone will have same preference of soup.

Customising soups to meet varied needs will make it sell more.